Strategy Library
2 battle-tested strategies for running a home service business. From the field, not a textbook.
Steal Your Competitor's Ad Script (Legally)
Agencies frequently use AI for ad copywriting and video scripting. Contractors can bypass these agency fees by using AI tools like ChatGPT to generate high-converting ad copy and video scripts. This involves analyzing successful competitor ads and leveraging AI to quickly adapt them for your specific home service business.
AI Handles Your After-Hours Calls
You're losing leads every night. Someone calls at 9pm about a busted pipe or a clogged drain, gets voicemail, and books your competitor before breakfast. AI phone answering tools (Smith.ai, Signpost, or Jobber's AI) can answer calls, qualify leads, and book appointments 24/7 -- no human required. The cost is a fraction of what you lose by missing calls.
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