Here's What Agencies Do
They charge you $2,000-5,000 a month. They send you a "strategy deck" full of buzzwords. They post to your Facebook page 3 times a week with generic garbage that gets 2 likes (both from their own employees). They send you a monthly report full of "impressions" and "engagement rates" that mean absolutely nothing to your bottom line.
Then they lock you into a 12-month contract so you can't leave when you realize it's not working.
We know because we've seen the contracts. We've talked to dozens of contractors who got burned. And we run a contracting company ourselves, so we know what actually moves the needle.
What Actually Works
Here's the thing: the marketing strategies that work for contractors aren't complicated. They're not secret. They don't require a $5K/month agency to execute.
- Google Business Profile optimization -- takes 30 minutes, free
- Responding to every Google review -- takes 2 minutes each, free
- Before/after photos on social media -- you're already taking the photos, free
- Following up with old leads -- AI writes the email in 10 seconds, basically free
- Email campaigns to past customers -- AI writes them, you send them, free
Agencies charge $3,000/month to do this for you because you don't know it's this simple. That's the whole business model: information asymmetry.
So We're Giving It All Away
Heavy Metric exists to close that gap. Everything an agency would charge you for, we put on this website for free:
- 74 battle-tested strategies with full implementation guides
- Free AI tools that generate social posts, ad copy, review responses, and job descriptions
- 25 ready-to-use AI prompts that automate the most common marketing tasks
- Beginner-friendly guides that teach you AI from scratch, no jargon
- AI automation guides that replace $2K-5K/month agencies with $20/month tools
- An MCP server so AI agents can access all 74 strategies programmatically
No signup. No email gate. No "book a call to learn more." Just the information, right there, for anyone who wants it.
Why?
Because the founder of Heavy Metric, Alex Boyd, runs Brushworks Services Co. -- a forestry mulching company in Ohio. He's a contractor. He sits in equipment all day. He's been through the agency wringer himself.
He built AI systems to handle his own marketing, then realized every contractor he talked to was either (a) getting ripped off by an agency or (b) doing zero marketing because they didn't know where to start.
Heavy Metric is the answer to both problems. If you want to DIY your marketing, everything you need is here, free. If you want someone to build you a website, we do that too -- but it's a one-time project, not a monthly retainer that bleeds you dry.
What We're Not
- We're not an agency. We don't want your monthly retainer.
- We're not a SaaS company. We don't want you to subscribe to our platform.
- We're not consultants. We don't want to "hop on a call" to give you advice you could read in 5 minutes.
We're contractors who figured out marketing and decided to share the playbook instead of selling it. That's it.
The Ecosystem
Heavy Metric is part of a group of projects all focused on the same thing: giving contractors better tools.