Strategy Library

2 battle-tested strategies for running a home service business. From the field, not a textbook.

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2 strategies in branding

Put Your Brand Name on Their HVAC Unit

HVAC techs who install a branded nameplate sticker on every unit they service get recalled first when that unit breaks again. The homeowner goes straight to the sticker instead of Google. This is the simplest, highest-ROI physical branding tactic in the trades -- and it works for more than HVAC: plumbers label shutoff valves, electricians label panels, roofers leave magnets on gutters.

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branding

Put Your Brand on Their Equipment

HVAC nameplates, sticker tags on water heaters, branded maintenance reminders. When it breaks in 5 years, your number is right there.

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