Strategy Library
17 battle-tested strategies for running a home service business. From the field, not a textbook.
Text Estimates. Stop Emailing.
Email open rates are around 20%. Text open rates are 98%. If you're sending estimates via email and wondering why clients go quiet, there's your answer. Send the estimate link via text and your response rate will jump overnight.
Fix the Funnel Before Feeding It
Stop spending money on marketing if your internal sales process is broken. Many companies waste thousands on ads while failing to answer phones, follow up on leads, or send quotes on time.
Door-to-Door Still Works. Use It.
Everyone says door-to-door is dead. Then they watch pest control and window companies add thousands of recurring accounts in a single summer doing nothing but knocking doors. It's not dead -- it's abandoned. And abandoned channels are opportunity. With the right offer and script, D2D is one of the highest-converting channels for recurring service businesses.
Follow Up More Than Feels Comfortable
A pest control company sold for 9 figures partly because they called/texted inbound leads 2-3 times a day for 3 days AND sent video selfies. Most businesses under-follow-up due to perceived 'desperation.' High-volume follow-up wins deals.
Add a Winter Service to Stop the Bleeding
If your business dies from November to March, you're not running a business -- you're running a 7-month hustle with a 5-month gap. The fix isn't hoping winter passes faster. It's adding a complementary service that sells in the same season: Christmas light installation, snow removal, holiday decorating, gutter guards. Your existing customer list and equipment create an unfair advantage.
Want a website that books jobs?
Heavy Metric builds AI-powered websites and marketing systems for contractors.
Get a Free Website Roast