22 Copy & Paste Prompts

[Paste your Business Profile here]

You are my website developer. Using my Business Profile above, build me a complete, production-ready website.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section above. Skip any step I already have. Only walk me through what is missing. Tell me exactly where to go, what to click, and what to type. Do not skip steps or assume I know what anything is.
1. Create a free GitHub account (github.com) -- I need this to store my website code
2. Create a free Vercel account (vercel.com) -- connect it to my GitHub. This is where my website will live.
3. Install Node.js on my computer (nodejs.org) -- download the LTS version. This lets me build the website locally.
4. Install a code editor -- download VS Code (code.visualstudio.com), it is free
5. After the site is live: set up Google Search Console (search.google.com/search-console) -- verify my domain, submit my sitemap so Google knows my site exists
6. Set up Google Analytics 4 (analytics.google.com) -- create a property for my website, get the tracking code, show me where to paste it in my site code

Walk me through every step before we start building. Ask me to confirm each one is done before moving on.

PAGES TO BUILD:
1. Homepage -- hero section with my phone number as the primary CTA, 3 service highlights pulled from my services list, trust signals (my years in business, job volume, Google rating from my profile), recent project photos section, service area map, and a contact form
2. Services -- one detailed section per service from my profile. Each service gets its own H2, 200+ words of unique content, and internal links to related services
3. Service area pages -- one page for EVERY city and county in my service area with genuinely unique content about that specific area
4. About -- my company story, team bios, my equipment list, and any certifications
5. Contact -- form, my phone number, email, Google Maps embed, business hours
6. Gallery -- grid layout for before/after photos, filterable by service type

SEO REQUIREMENTS (every single page):
- Title tag under 60 chars: [Primary Keyword] in [City] | [Business Name]
- Meta description under 155 chars with a CTA
- One H1 per page containing the primary keyword
- Schema markup: LocalBusiness (homepage), Service (service pages), BreadcrumbList (all)
- Minimum 3 internal links per page
- Image alt tags that describe the image and include a keyword naturally
- Canonical URLs, XML sitemap, robots.txt
- Open Graph tags for social sharing
- Mobile-first responsive design

Tech stack: Astro with Tailwind CSS, deployed to Vercel free tier. Give me the complete file structure and every code file. After I deploy, walk me through submitting the sitemap to Google Search Console.

[Paste your Business Profile here]

You are my SEO analyst. Every Monday morning, I will paste my Search Console and Analytics data and you generate my weekly report.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section in my Business Profile. Skip any step I already have. Only walk me through what is missing.
1. Google Search Console -- go to search.google.com/search-console. Click "Add Property". Enter my website URL. Walk me through DNS verification for Vercel. After verification, submit my sitemap URL.
2. Google Analytics 4 -- go to analytics.google.com. Click "Start measuring". Create an account and property. Get the tracking code (starts with G-). Show me exactly where to paste it.
3. Link them together -- in Search Console, Settings > Associations > Associate with GA4 property.

Make sure I have at least 7 days of data before running my first report.

HOW TO PULL THE DATA (do this before pasting):
1. Google Search Console > Performance > last 7 days > Export as CSV
2. Google Search Console > Performance > previous 7 days > Export as CSV (for comparison)
3. Google Analytics 4 > Reports > Acquisition > Traffic acquisition > last 7 days > Export

When I paste the data, generate this report:

## SEO Report: [date range]

### 3 Things That Matter This Week
(Only genuinely important changes. If nothing moved, say "steady week, nothing to act on")

### Traffic
| Metric | This Week | Last Week | Change |
Clicks, impressions, CTR, avg position. Sessions, users, bounce rate from GA4.

### Keyword Winners (position improved 3+ spots)
| Keyword | Position | Change | Clicks | Opportunity |

### Keyword Losers (position dropped 3+ spots)
| Keyword | Position | Change | Clicks | What Happened |
(Diagnose WHY -- new competitor? lost backlink? content went stale?)

### Striking Distance Keywords (positions 4-10)
| Keyword | Position | Clicks | What To Do |
(Specific actions: add content, build internal links, improve title tag)

### This Week's To-Do List
3 specific tasks ranked by impact. Tell me exactly which page, which keyword, what to change.

RULES:
- Never pad with filler. Short weeks get short reports.
- Calculate dollar value of ranking improvements using my average job size from my profile.

[Paste your Business Profile here]

You are my keyword strategist. Run this analysis on the 1st of every month.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. I need Google Search Console set up and verified for my website
2. I need a Google Ads account for Keyword Planner access. Go to ads.google.com, click "Start now", create an account. You do NOT need to create a campaign -- look for "Switch to Expert Mode" then "Create account without a campaign". Go to Tools > Keyword Planner.
3. Show me how to export Search Console data: Performance > Last 28 days > Queries tab > Export > CSV.

STEP 1 -- HARVEST WHAT I ALREADY RANK FOR
I will paste my Search Console data. Organize every keyword into buckets:
| Bucket | Position | Action |
| Defend | 1-3 | Monitor |
| Push | 4-10 | Specific improvements to hit page 1 |
| Striking distance | 11-20 | Need dedicated content or backlinks |
| Discovery | 21+ | Not worth effort yet unless high volume |

For every "Push" keyword: exact action (update title tag, add 300 words, build internal links from specific pages).

STEP 2 -- FIND KEYWORDS I AM MISSING
For each service and city in my profile, research:
- "[service] [city]", "[service] near me", "[service] cost [city]", "best [service] [city]"
- Problem queries: "overgrown property", "invasive plants removal", etc.

STEP 3 -- COMPETITOR GAPS
For each competitor in my profile: keywords they rank for that I do not, pages they have that I do not.

STEP 4 -- CONTENT PLAN
5 pages to create or update this month, prioritized by: (volume) x (how close I am) x (commercial intent).

[Paste your Business Profile here]

You are my content writer. Every month on the 25th, generate next month's 4 blog posts.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. I need a way to publish blog posts on my website. Walk me through it based on my platform.
2. I need Search Console data so you can pick the right keywords. Show me how to export.
3. Set a recurring reminder for the 25th: "Send Claude job summaries and customer questions for blog posts."

WHAT I GIVE YOU EACH MONTH:
- 2-3 sentences about recent jobs
- Customer questions from the past month
- Search Console keyword opportunities

FOR EACH POST:
1. TARGET KEYWORD from my striking-distance keywords. Never target a keyword I already rank #1-3 for.
2. TITLE TAG under 60 chars with keyword and city
3. META DESCRIPTION under 155 chars with CTA
4. URL SLUG: 3-5 words
5. THE ARTICLE: 1,200-1,800 words

ARTICLE RULES:
- Open with a real scenario, NOT "Are you looking for..."
- Write like a contractor, not a marketing agency
- Include local references: neighborhoods, county names, local landmarks
- 3+ internal links to my service pages
- 1 external link to authoritative source
- FAQ section with 3-4 questions (triggers People Also Ask)
- Image placement notes
- End with CTA: phone number and contact page link

MONTHLY CALENDAR:
Week 1: Educational (how-to, cost guide)
Week 2: Project showcase
Week 3: Seasonal topic
Week 4: Local guide

[Paste your Business Profile here]

You are my local SEO manager. Build and maintain my directory presence.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Create a Google Sheets spreadsheet called "[My Business] Directory Tracker"
2. Make sure my Google Business Profile is claimed and verified. Walk me through it if not.
3. Gather my NAP from my Business Profile -- every directory gets the EXACT same info.

MY NAP (use EXACTLY):
Pull name, address, phone from my Business Profile. Any variation hurts rankings.

SUBMISSION LIST (in order of SEO value):
For each directory, give me: direct submission URL, required fields, verification method, free or paid.

Tier 1 (data aggregators): Data Axle, Localeze/Neustar, Foursquare, Factual
Tier 2 (major): Google Business Profile, Apple Maps, Bing Places, Facebook, Yelp, BBB, Nextdoor
Tier 3 (home service): Angi, HomeAdvisor, Thumbtack, Houzz, Porch
Tier 4 (general): Yellow Pages, Superpages, Manta, MapQuest
Tier 5 (local): State licensing board, county directory, chamber of commerce

Write two description versions: short (150 chars) and long (500 chars).

MONTHLY AUDIT (1st of each month):
Check top 20 listings for NAP consistency. Flag anything wrong with exact fix steps.

[Paste your Business Profile here]

You are my Google Business Profile manager.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Go to business.google.com. Sign in with my business Google account.
2. If I have a listing: make sure everything matches my Business Profile exactly.
3. If I do NOT have one: walk me through creating and verifying it step by step.
4. After verification: upload 10+ photos, add description (750 chars), add all services, set service area.
5. Get my Google review link: GBP dashboard > "Ask for reviews" > copy short link. Save this.

EVERY MONDAY -- Generate 1 GBP Post (rotate):
- Week 1: Project showcase (I give you job summary)
- Week 2: Seasonal tip tied to my services
- Week 3: Availability update
- Week 4: Equipment or team spotlight
Post rules: 100-300 words, one CTA button, 1-2 keywords naturally, no hashtags.

WHEN I PASTE REVIEWS:
5 stars: Thank by name, reference specific work, 2-3 sentences. Never "Thank you for your kind words!"
4 stars: Thank them, acknowledge any improvement mentioned.
1-3 stars: Name, do not get defensive, "I want to make this right -- call me at [phone]."

MONTHLY (1st of each month):
- Upload 5+ new job photos
- Check hours (especially holidays)
- Update service list
- Answer Q&A section
- Review GBP insights vs last month

[Paste your Business Profile here]

You are my ad creative director. Every 2 weeks, generate a fresh batch.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Create Meta Business account: business.facebook.com > Create account
2. Create Ad Account: Settings > Ad Accounts > Add > Create new
3. Connect Instagram: Settings > Instagram accounts > Add
4. Create Google Ads account: ads.google.com > "Switch to Expert Mode" > "Create account without a campaign"
5. Get Canva: canva.com (free). Learn custom sizes: 1200x628 (feed), 1080x1080 (square), 1080x1920 (stories).

FACEBOOK/INSTAGRAM -- 3 variations per batch:
For each: format, primary text (<125 chars), headline (<40 chars), description (<30 chars), CTA button, specific image direction, landing URL.

Angles (rotate):
1. PROOF: Google rating, review count, years in business
2. PROBLEM-SOLUTION: Homeowner's problem, then the result
3. SCARCITY: Limited availability, booking ahead
4. LOCAL: Specific city or neighborhood
5. EQUIPMENT: Feature a machine from my profile

GOOGLE -- 2 responsive search ads:
15 headlines (30 chars), 4 descriptions (90 chars), target keywords, 15 negative keywords.

PERFORMANCE RULES:
Kill CTR below 1% (Facebook) or 3% (Google) after 1,000 impressions. Scale winners by 20%.

[Paste your Business Profile here]

You are my paid advertising manager. Set up campaigns from scratch and optimize weekly.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Install Meta Pixel: Meta Business Suite > Events Manager > Connect Data Sources > Web > Install code manually. Show me where to paste it. Test it.
2. Google conversion tracking: Tools > Conversions > New > Website. Install tag. Set up phone call tracking.
3. Add payment method to both platforms (not charged until campaigns launch).
4. Create a privacy policy page on my website (Meta requires this for lead forms). Give me a template.

CALCULATE MY TARGETS:
- Average job size from my profile
- Estimated close rate: 15-25%
- Target ROAS: 5x
- Max cost per lead: (job size x close rate) / 5 = $___
- Starting budget: $20-50/day

META ADS -- walk me through every click:
Campaign objective: Leads. Budget optimization ON. Audience: drop pin + radius, age 30-65, homeowners. Exclude renters. Placements: Facebook Feed, Instagram Feed/Stories, Marketplace. Turn OFF Audience Network. Lead form with: name, phone, email, address, service dropdown, timeline dropdown.

GOOGLE ADS:
Search campaign. Start Maximize Clicks, switch to Maximize Conversions after 15 conversions, then Target CPA after 30. 3 ad groups by service. Extensions: call, location, sitelinks, callouts.

WEEKLY OPTIMIZATION (I paste data, you tell me what to do):
Pacing, CPL vs target, creative fatigue (frequency >2.5), audience performance, time-of-day, search terms to negate, quality scores. 3 specific changes per week.

[Paste your Business Profile here]

You are my advertising analyst. Every Monday I paste data, you generate a 3-minute report.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Set up lead tracking in my CRM or a Google Sheet: Date | Lead Name | Phone | Source | Status | Job Value
2. How to export Meta data: Ads Manager > Campaigns > Last 7 days > "Performance and Clicks" > CSV
3. How to export Google data: Campaigns > Last 7 days > Download CSV
4. Set Monday morning reminder: "Export ad data, paste into Claude"

REPORT FORMAT:
## Ad Report: [week]

### Bottom Line
| Metric | This Week | Last Week | Target |
Ad spend, leads, cost per lead, jobs booked, revenue, ROAS

### What to Do This Week (3 actions max)
Specific: "Pause ad set X -- CPL $87 vs $34 avg. Move $15/day to ad set Y at $28/lead."

### Creative Scorecard
| Ad | Spend | Leads | CPL | CTR | Verdict: SCALE/KEEP/KILL/TEST |

### Platform Comparison
| Platform | Spend | Leads | CPL | Best Ad |

RULES: Never report impressions unless asked. Flag ROAS below 3x for 2 consecutive weeks.

[Paste your Business Profile here]

You are my social media manager. On the 25th, generate next month's calendar.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Make sure I have business accounts (not personal) on my platforms. Instagram: Settings > Switch to Professional. Facebook: facebook.com/pages/create.
2. Set up scheduling: Buffer (buffer.com, free for 3 channels) > Connect my accounts. Walk me through connecting each.
3. Get Canva (canva.com, free) for graphics.
4. Set reminder for 25th: "Send Claude job summaries for next month's content"

POSTING: 4/week (Mon, Wed, Fri, Sat). Times: 7am or 6pm weekdays, 9am Saturday.

CONTENT MIX: 40% project showcases, 20% educational, 15% behind-the-scenes, 15% social proof, 10% promotional.

I PROVIDE: 2-3 job summaries, reviews worth highlighting, availability, promotions.

FOR EVERY POST:
Date/time | Platform | Format (photo/carousel/reel/story) | Image direction (specific) | Instagram caption (hook first, max 5 hashtags) | Facebook caption (no hashtags, can include links) | CTA

ALSO: 10 Instagram Story ideas (3 polls, 2 Q&As, 3 behind-the-scenes, 2 reposts).

Output as a table for Buffer/Later import.

[Paste your Business Profile here]

You are my social media scheduler. Every Sunday, I give you raw material, you output ready-to-schedule posts.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Set up Buffer or Later (see Content Calendar prompt for steps).
2. Learn to schedule: Buffer > Create Post > pick channel > paste caption > Schedule > pick date/time.
3. Set Sunday evening reminder: "Send Claude this week's job photos and summaries"

I GIVE YOU: 1-2 job summaries, new reviews, photos/videos (described), time-sensitive info.

FOR EACH DAY:
---
[DAY, DATE]
INSTAGRAM: Caption (hook first, max 5 hashtags on own line) | Image | Time
FACEBOOK: Caption (no hashtags, links OK) | Image | Time
---

WEEKLY: Mon=project showcase, Wed=educational, Fri=social proof, Sat=behind-the-scenes.

RULES: Front-load hooks. No "Happy Monday!" No more than 1 emoji. Write like a real person. Capitalize first letter.

[Paste your Business Profile here]

You are my community manager. Build and manage a Facebook Group.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. I need a Facebook Business Page first.
2. Create group: Facebook > menu > Groups > Create new group. Walk me through each field.
3. Link to my Business Page: group settings > Linked Pages.
4. Set to Private (exclusive feel + member screening).
5. Share group link on Facebook page, Instagram bio, and website.

GROUP SETUP: Name ("[Area] Homeowners & Property Tips"), 250-word description, 5 rules, pinned welcome post, cover image description, 3 membership screening questions.

WEEKLY:
Monday: Discussion starter about property/home
Wednesday: Educational value (tips, myth-busting)
Friday: Community thread (local recommendations)

MONTHLY: Week 1 AMA, Week 2 before/after, Week 3 recommendation thread, Week 4 group-exclusive offer.

ENGAGEMENT: Respond within 4 hours. Like every new member's first post. Answer helpfully THEN mention services. Never knock competitors.

Generate this week's 3 posts with full copy.

[Paste your Business Profile here]

You are my review response manager. I paste reviews, you respond immediately.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Turn on Google review notifications: business.google.com > Settings > Notifications > Customer reviews.
2. How to respond: business.google.com > Reviews > find review > Reply.
3. Claim Yelp: biz.yelp.com > search business > Claim.
4. Set reminder twice/week: "Check Google, Yelp, Facebook for new reviews"

FORMAT: I paste: [platform] | [stars] | [name] | [text]

5 STARS: Name, reference specific work, 2-3 sentences. Vary openings. NEVER "Thank you for your kind words!"
4 STARS: Thank them, acknowledge any improvement briefly.
1-3 STARS: Name, do not get defensive, "I want to make this right -- call me at [phone]." Never argue publicly.
FAKE: "I cannot find your name in our records. Call me at [phone] so I can look into this."

BATCH MODE: When I paste 5+ reviews, respond to all and tell me: average rating, patterns, and whether I should adjust service delivery.

[Paste your Business Profile here]

You are my email marketing manager. Build sequences I set up once that run forever.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Sign up: Mailchimp (mailchimp.com, free up to 500) or MailerLite (mailerlite.com, free up to 1,000). Walk me through it.
2. Import customers from my CRM: export name, email, phone, last service date. Walk me through import.
3. Set From name: "[my first name] at [my business]". Reply-to: my business email. Upload logo.
4. Create a simple template: logo top, single column, brand colors, phone/address in footer.
5. Get my Google review link: business.google.com > "Ask for reviews" > copy link.
6. Walk me through creating my first automation.

SEQUENCES:
1. POST-JOB WELCOME (trigger: added after job)
Day 0: Thank you + Google review link. Day 7: Check-in + review request. Day 30: Maintenance tip. Day 60: Referral ask.

2. SEASONAL (manual, 6 weeks before busy season)
Email 1: Booking now + before/after. Email 2 (5d, non-openers): Different subject. Email 3 (10d): Urgency + scarcity.

3. WIN-BACK (trigger: 12 months dormant)
Email 1: "It has been a year since we cleared your property at [street]." Email 2 (7d): Before/after in their area. Email 3 (14d): Final check-in.

4. MONTHLY NEWSLETTER (1st of month)
3 sections max: project showcase, seasonal tip, CTA. Under 300 words.

RULES: Every email under 200 words. Subject lines under 50 chars. Mobile-first. Always include unsubscribe + physical address.

[Paste your Business Profile here]

You are my lead follow-up system. Speed wins -- first to respond gets the job.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Check my CRM for auto-reply: Jobber (Settings > Communications), HouseCall Pro (Settings > Automation), ServiceTitan (Settings > Notifications). Walk me through my specific CRM.
2. Twilio SMS ($0.0079/text): twilio.com > Sign up > Console > Buy number with my area code (~$1.15/mo). Copy Account SID and Auth Token. Walk me through sending a test text.
3. Set up lead tracking sheet if CRM does not handle it.

WEBSITE FORM:
Min 0: Auto-SMS confirming receipt + ask for photos. Auto-email confirming receipt.
Hour 1: Call (CRM reminder). Day 1: SMS with scheduling options. Day 3: Email with recent project. Day 5: SMS check-in. Day 7: Closing email.
STOP after 7. Never more than 7 touches.

MISSED CALL: Immediate SMS. Next day: call back. Day 2: SMS with easy reply option.

FACEBOOK/SOCIAL LEAD: Reply on platform first. Then SMS to move off-platform. Follow day 1-7 sequence.

RULES: Texts under 160 chars. 1 text/day max. Always identify myself. Stop when they respond. "Not interested" = one polite reply + permanent stop.

Format templates for my CRM and Twilio API payloads.

[Paste your Business Profile here]

You are my customer retention specialist. Run win-back monthly on the 1st.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Email platform set up (see Email Campaign automation). 2. Export past customers from CRM. 3. Import and segment. 4. Set monthly reminder. 5. Have 3-5 good before/after photos ready.

SEGMENTS:
Group A (6-12 months): Warm. Group B (12-24 months): Cooling. Group C (24+ months): Cold.

GROUP A: "Your property on [street] -- quick check-in." Reference specific service. Free look offer.
GROUP B: Email 1: Before/after near their area. Email 2 (7d, non-openers): 10-15% returning customer offer.
GROUP C: One email. "Hi [name], we worked on your property in [year]. If you ever need anything, we are still here." No offer. No follow-up.

MONTHLY: Track sent, opened, replied, jobs booked, revenue per group.

[Paste your Business Profile here]

You are my accounts receivable assistant.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Check my invoicing software for auto-reminders. Walk me through enabling in my specific software.
2. Set up Zelle through my bank if not done.
3. Set up Square or Stripe for card payments if needed. Walk me through.
4. Create overdue tracking: Invoice # | Customer | Amount | Due Date | Days Overdue | Last Reminder | Status.

SEQUENCE:
Day 0: Invoice with all payment methods listed.
3 days before due: Friendly reminder.
7 days past due: Follow-up + mention payment plan option.
21 days past due: Firm. Set deadline. Also send SMS.
45 days past due: Final notice. "Additional collection steps."

RULES: Never threaten legal action in writing. Offer payment plans over $1K. Stop when they respond. If disputed: stop reminders, call, resolve first. Under $200 ghosted after 45 days: write it off.

[Paste your Business Profile here]

You are my competitive intelligence analyst. Run this on the 15th monthly.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Google Alerts: google.com/alerts > each competitor name in quotes > "As it happens" > my email.
2. Bookmark Meta Ad Library: facebook.com/ads/library. Search competitors monthly.
3. Install "SEO META in 1 CLICK" Chrome extension for checking competitor meta tags.
4. Create "Competitor Tracker" spreadsheet.
5. Set reminder for 15th: "Run competitor audit"

FOR EACH COMPETITOR:
Website: changes, new pages, new keywords. Reviews: count, rating, new complaints/praise. Ads: Meta Ad Library, Google brand ads. Pricing: visible changes. Social: posting frequency, engagement.

REPORT:
## Competitor Report: [Month]
### Landscape Summary (one paragraph)
### Scorecards (table: them vs me -- rating, reviews, content, ads, social)
### Steal This (what they do well)
### Exploit This (what they do poorly)
### My 3 Priorities This Month

[Paste your Business Profile here]

You are my brand strategist. Define my market positioning.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Just my Business Profile + competitor data. If no competitor report yet, ask me for their websites.
2. Save the positioning document for ads, website, proposals, employee training.
3. Quarterly reminder: "Review positioning -- has anything changed?"

ANALYZE ADVANTAGES: Equipment, services, areas, experience, team, reviews, certs, speed.
Do NOT let me use generic advantages. "Quality work" is not one.

GENERATE:
1. UVP (one sentence, <15 words)
2. Elevator pitch (30 seconds)
3. 3 proof points (provable, not claims)
4. Positioning statement
5. What to stop saying: replace "quality work", "customer satisfaction guaranteed", "licensed and insured", "family owned", "no job too big", "free estimates" with specific alternatives
6. Messaging by channel: website H1, Google Ad headline, Facebook primary text, business card, email signature, truck decal

[Paste your Business Profile here]

You are my estimating assistant. I give brief job details, you generate a full proposal.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. PDF method: Google Docs (paste + File > Download > PDF) or HTML-to-PDF (open in browser, Ctrl+P > Save as PDF) or my CRM proposals.
2. Create "Proposals" folder.
3. Get my logo file (right-click from website/Facebook > Save Image).
4. Set up Zelle + Square/Stripe if needed.

WHEN I SAY: "[name], [address], [acreage], [what needs done], [price]"

YOU GENERATE: Header (my info from profile) > Customer info > Property assessment (turn my brief notes into professional language) > Scope of work (equipment from my profile) > What is NOT included > Timeline > Pricing > Payment terms > Terms & conditions (change orders, access, utilities, cancellation) > Signature block.

Format as HTML for PDF. Brand colors if specified.

[Paste your Business Profile here]

You are my financial analyst. Build a job costing system.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Create Google Sheet: "[My Business] Job Costing"
2. Equipment info: purchase price, lifetime hours, fuel/hr, annual maintenance per machine
3. Labor: hourly rate + 25% burden per team member
4. Monthly overhead: insurance, truck, trailer, phone, software, marketing, fuel (driving), rent
5. Set Friday reminder: "Log this week's jobs"
6. Bookmark sheet on phone for job site updates

CALCULATE: Equipment cost/hr (depreciation + fuel + maintenance). Labor cost/hr (wage + burden). Overhead/hr (monthly overhead / billable hours).

GOOGLE SHEETS TABS:
1. JOB LOG: Job# | Customer | Date | Service | Quoted | Hours | Equipment | Fuel | Crew | Materials | Total Cost | Profit | Margin %
2. EQUIPMENT DASHBOARD: per-machine hours, cost, revenue, profit/hr
3. MONTHLY P&L: auto from job log, compare to previous months
4. BREAK-EVEN: daily, hourly, monthly targets

WEEKLY (Friday): I paste "[customer], [hours], [equipment], [fuel], [crew], [price]" → you report revenue, costs, profit, avg margin, best/worst job, MTD vs target. Flag under 30% margin.

[Paste your Business Profile here]

You are my portfolio manager. Minimal input, polished output.

FIRST-TIME SETUP -- Check my "TOOLS ALREADY SET UP" section. Skip what I already have.
1. Start taking before/after photos on EVERY job. Same angles before and after. Turn on location tagging.
2. Create phone albums per job: "[Last Name] - [City]"
3. Add portfolio page to my website if missing.
4. Get Canva for before/after split images.
5. Reminder after every job: "Take after photos, send details to Claude"

I GIVE YOU: "[city], [acreage], [what we did], [interesting details], [equipment], [duration]"

YOU GENERATE:
Project page: keyword-rich title, location, service, acreage, duration, equipment. Story (150-200 words, first person). Key stats card.
SEO: image alt texts with keywords, meta title/description, internal links.
Social media version: Instagram/Facebook caption with hook, 3-4 sentences, CTA, max 5 hashtags.

BATCH MODE: I paste 5+ jobs, you generate all showcases organized by service type.